Case Study - Transforming from hardware sales to subscription success
Airtame needed a complete systems architecture overhaul to transition from one-time hardware sales to a subscription-based business model, requiring enhanced data intelligence and automated workflows.
- Client
- Airtame
- Year
- Service
- Systems Architecture, Data Intelligence, Workflow Automation
Overview
Airtame, a hardware manufacturer of wireless presentation devices, was transitioning from one-time hardware sales to a recurring subscription model. The shift required a fundamental rebuild of the underlying business systems.
The existing stack — built for traditional product sales — could not support subscription lifecycle management, recurring billing, or the analytics needed to manage retention and customer health.
We rebuilt the underlying systems to support the new model: subscription lifecycle management, customer usage analytics, and automation of workflows that had previously been manual. The result is operational visibility into how customers use the product — supporting proactive engagement, churn analysis, and product development.
What we did
- Systems Architecture Redesign
- Subscription Management Platform
- Data Intelligence & Analytics
- Workflow Automation
- Business Model Migration