Case Study - Fractional finance and operations for a growing fitness chain
Puls, a chain of functional fitness centers, needed senior operational and finance leadership without a full-time hire. We took over bookkeeping, financial reporting, and the digital stack so the team could stay focused on members and growth.
- Client
- Puls
- Year
- Service
- Fractional CFO, Finance Ops, Digital Operations

Overview
Puls operates a chain of functional fitness centers. As the business grew, the administrative complexity of multi-location operations — bookkeeping, financial reporting, digital administration, technology management — began to consume increasing leadership attention.
We took over operational and financial management as an ongoing engagement. Across all locations, we run the bookkeeping, produce financial reporting, handle digital administration, and maintain the technology stack.
Puls leadership and operating teams focus on members and growth. The back-office is run end-to-end on their behalf.
What we did
- Multi-Location Bookkeeping
- Financial Management & Reporting
- Digital Administration Management
- Technology Tool Migration
- Operational Workflow Optimization
- Ongoing System Maintenance